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Web agency

Web agency

The most common mistakes when deciding to make a site

A site is a very powerful tool, yet most companies consider it as an accessory, just like the license plate outside the office or plant.

The distinction between showcase site and content or instrumental site no longer makes sense: any site can be an extremely important source of customer acquisition if it is curated, managed and updated.

Creating a website costs, not only money but also commitment and effort: you have to think about the content, organize it, create a sense path that is easy for the user who logs in, have beautiful photos… And so in most cases when a site goes online it is the beginning of the end, it stays that way, still and motionless forever. Nothing could be more wrong. Or, better do not do anything. If you do not have the strength or resources to follow or have your site followed, it is better to save money and not do it either. This is because an outdated site communicates neglect, lack of energy. For Google, a non-updated site is not interesting, and sends it further and further back in search results.

I will just create a site

A website is a tool, it is like I decide to go out with just a jacket. What about the trousers? Aren’t you wearing shoes? Not even the shirt? A site is useful if it is coordinated with other communication tools: social media first, but also Google MyBusiness, LinkedIn, product directories, in-depth sites… The more you define the field, the more you bring users to your site (you make yourself known, acquire contacts or potential customers).

I will create a website. (And that’s it).

A site is the basis through which you can interact with social media, with sponsorships, measure the most visited pages and understand what interests your customer the most, create landing pages in order to increase organic positioning on Google and acquire potential customers. You can inform and communicate together, collect data and activate remarketing. You can sell, you can earn even with content and visits.

A website talks about you, it is your company, the visible part of it. Any word, color, image, photography communicates your company. But you cannot say everything, you have to choose, take the user where you want them to go, take them on a meaningful journey so that they reach what you did it for.

A site must be SEO, easy to navigate, immediate and simple. It must be updated, always fresh. It need to interact with Google Ads, Facebook and Istagram. It needs to talk to your clients.

The strength of the team

Technically, 1 person is enough to create a site, even just a slightly smart “geek”. Technically 1 person costs much less than two or three.

But really is it the case to save on the most important communication tool you can have?

What do you expect from your site? that you bring contacts, customers, that it is nice and easy, that it is integrated and SEO, that it makes you sell more? Then maybe have we to choose a little better who takes care of it?

One person alone is not enough, a developer, as good as they can be, does not have the skills of a graphic designer and a copy together, they will not know how to best structure the site according to your objectives, they will not be able to follow the launch, ads campaigns on Google, Facebok and Instagram, study a content plan and a specific timetable.

In the end you would save a few hundred euros, but is it worth it?

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