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Graphic Design

Graphics is essential, in the literal sense: it is the very essence of communication.

The images are perceived by our brain in 13 thousandths of a second (not only seen but perceived, i.e. consciously). A very small time in which the attention of the customer or the target can be attracted.

This is why a logo is so important, because interest is also conquered in that space of time (not only obviously, there are other techniques such as reiteration, dissemination, the correlation of the meaning).

In any field, without graphic design, without the technique and art of those who literally give shape to concepts, we would lose all the potential of communication.

Imagine a menu of a restaurant without criteria, without graphics, or a catalogue with grainy photos, badly taken. Or even an instruction booklet for assembling a piece of furniture without drawings, without spaces that isolate the fundamental concepts. After all, it is the evolution of what we all do in an innate way: we emphasize, we highlight, we make patterns.

Graphics and design have a fundamental role: they order, they build a visual world in which the elements are connected to each other, they acquire a sense and meaning in relation to each other (as in Voronoi’s diagram), they are easy to read and to follow. From the business card to the setting up of an exhibition, from the interface of a website to Instagram posts, the visual part captures, makes you understand, attracts and intrigues.

But, as always, even the most spectacular graphics lose their meaning (and sometimes are even harmful) if they are not included in a strategy, if they are not coordinated, if they do not have a concept.

The image used is a graphic representation of the Voronoi diagram in neomorphic style.