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Logo creation

Logo creation

What is a logo?

The logo is a graphic \ textual sign, symbol of a company, of an event, of a service.

When well built, the logo is not only geometrically stabilized and balanced from a visual point of view, but it transmits the company’s concept, refers with the colors, with the design and with the lettering, to the basic concept of the company itself.

The logo is closely linked to the brand and the ID, to the differential identity, which immediately identifies that company among all the others, makes it different, unique, no matter if it is a local store or a multinational.

The creation of a logo always starts from the answers to fundamental questions, in the company as in life: who are we? Who you want to be? What are our strenghts? Whom are we addressing?

It is like getting a dress made by a tailor: the agency takes measurements, acquires important information, such as which imperfections to hide and which parts to highlight. Then he realizes it according to the use for which it is required (the target): is it necessary for meetings in the office or to change the wheels at the camper van? The logo is the most “founding” part of any reality, whether entrepreneurial or associative, whether it is a product or a service. It is the signature, the sign that declares itself to be what it is, and at the same time authorizes its being.

Communication: effectiveness comes from studying

Leaving it to chance and improvising is never a good marketing strategy.

This is why we do not neglect anything, we look for new ways, we deepen and update our skills continuously.

Our customers’ success is ours.

ACD is an integrated communication agency that takes care of, builds, promotes and manages brands from concept to graphics, from the site to social media, from content to campaigns. We believe in simplicity and transparency, we are direct, informal, essential.

We are allergic to exasperated technicalities and the extreme externalization of creativity for its own sake.

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