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Corporate videos

Corporate videos

why a video?

Video content is increasingly followed, in any form: live, posts, stories, video blogs.

YouTube marketing has broken down videos according to the 3H rule: Help videos, Hub videos and Hero videos. The first are the classic support videos (how to…) that we access to change the bathroom sink or to understand how a software works.

Hub videos are emotional videos, small stories that talk about the company, are used to build loyalty.

Heroes are special and rare content, for example an exclusive live stream, an important announcement. The consumer feels part of the company and its ideals, they serve for brand awareness.

The ACD staff writes, plans and creates corporate videos declining them in social\web forms, using both videomakers and motion graphics. It also carries out direct streams on social networks and dedicated platforms.

Videomaking: effectiveness comes with studying

Leaving it to chance and improvising is never a good marketing strategy.

This is why we do not neglect anything, we look for new ways, we deepen and update our skills continuously.

Our customers’ success is ours.

ACD is an integrated communication agency that takes care of, builds, promotes and manages brands from concept to graphics, from the site to social media, from content to campaigns, from videos to animations. We believe in simplicity and transparency, we are direct, informal, essential.

We are allergic to exasperated technicalities and the extreme externalization of creativity for its own sake.

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