Disintegrated communication (Comunicazione disintegrata) is a mini web promotional series produced and created by ACD with Bobo, born as Alessandro Bianchi, the entrepreneur who teaches to enjoy life failing.
The leitmotiv “it’s your fault!” is Bobo’s warning/accusation: it is you who want to live like this, running, burdened by deadlines and problems that do not even make you sleep at night. The solution? Follow Bobo’s advice and fail, secure bankruptcy to live happily ever after.
Bobo is the opposite of the myth of the successful man, he’s a loser, and yet he somehow wins.
Behind this character there is not only an awareness of the fundamental themes of communication (recognisability, strategy, creativity and planning) but also the search for a human form in the relationship with the customer and with the work itself.
With a smile.
